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Ermenegildo's green thought

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In the ‘30s, in love with the beauties of nature and deeply rooted in his own land, the textile industrialist launched a formidable program of environmental reclamation around Trivero (Biella), where the Ermenegildo Zegna wool mill is still operating.   Oasi Zegna, a freely accessible nature park covering around 100 km2 between Trivero and Valle Cervo in the Biella Alps, in Piemonte, was created in 1993 as a natural development of Ermenegildo Zegna’s “green thought”.   From a natural site to a protected park capable of giving visitors an educational and unexpectedly moving experience. From an isolated mountain area to a nature oasis.   Oasi Zegna is now an outdoor laboratory for the new generations and an ideal place where families, kids and sports lovers can do activities in contact with nature all year round and with full respect for the local ecosystems.   The creation of a Tourism Consortium grouping key players in the territory – from alpine herdsmen to sports and cultural experts and hotel operators – has developed a tourism and recreational offering covering the whole year.

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