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‘ZEGNA FOREST’, A NEW PROJECT TO PROTECT OUR WOODLANDS

A LONG-TERM PROGRAM TO COMBAT THE EFFECTS OF CLIMATE CHANGE. THE FIRST PHASE HAS ALREADY STARTED. HERE’S HOW YOU CAN HELP

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Caring is not only a duty. For us it’s always spontaneous, coming from the heart with enthusiasm and generosity. We will go on planting trees: this won’t be an isolated gesture but a choral effort.” The words of Anna Zegna, president of Fondazione Zegna, express the spirit of an extraordinary project that’s being developed in the mountains of Valdilana.

It’s called Zegna Forest (follow this link for a presentation of the project as a whole) and it’s an ambitious long-term program to safeguard the environment in Oasi Zegna. These woods – a heritage of 500,000 conifers – were planted by the enlightened Ermenegildo Zegna, who at the beginning of the 20th century launched an unprecedented reforestation project to revive an arid and over-exploited tract of mountain terrain. We’ve been looking after this vast treasure for over a century now, with a deep sense of responsibility, because we’re convinced that when we draw benefit from nature, it’s up to us to give back what we’ve received.


That green heritage – so important for the conservation of biodiversity and the health of us all – is now threatened by the effects of climate change and the arrival of plant diseases never found in our area. So it has become necessary to act decisively to safeguard the heath of our flora and prevent environmental disaster.

This is a matter of urgency. We have already acted. The first phase was begun in February with selective felling in a tract of woodland of around 16 hectares in a critical state. We will gradually introduce new species of trees better suited to the current climatic conditions. In the autumn, we will start planting new trees and look after them as the years go by to ensure they grow healthy and strong.
Protecting nature is everyone’s duty though, because forests are the guardians of our Planet, guaranteeing health for future generations. That’s why we’re convinced that every one of us must do something. We need help from everyone: support from our Group’s employees and all other citizens can really make the difference. Via this link you can find out how to make a donation and help us implement our ambitious project. We’re convinced that on our own we’re trees, but together we will become a forest.

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