It all starts with the logotype: a green mountain, symbol of the vast environmental reclamation project launched in the first half of the last century by the founder, Ermenegildo Zegna, and a road, known as the SP 232, that crosses Oasi Zegna and stands for our origins, as well as plotting our course towards a more sustainable future. Conceived and designed by the founder himself, the road connects the Zegna Wool Mill, in Trivero Valdilana, to the mountains he loved and did so much to safeguard. Ermenegildo was fascinated by the beauty of nature and driven by a deep desire to give something back to the community and his native territory, so he bought tracts of land upstream of the Wool Mill (opened in 1910). At the beginning of the ’30s, he initiated reforestation (over 500,000 conifers) and water and soil management programs and commissioned the building of a road - the Panoramica Zegna - to access the unique landscape of the uplands. Devoting himself to this reforestation with the same passion and spirit of enterprise that made Zegna Group famous worldwide, Ermenegildo transformed his homeland into what is now Oasi Zegna, a freely accessible nature reserve covering around 100 km2, a whole ecosystem in which business, environment and local development are in perfect equilibrium. The inestimable heritage of Ermenegildo’s forward-looking “green philosophy” has been embraced by the succeeding generations and continues to inspire the sustainability ethos of the entire Zegna Group. Today, as ever, the Group’s idea of sustainability is responsible development in the present without jeopardizing the quality of life of future generations. This vision is our path towards tomorrow. Hence the new logo and new corporate identity, to look to the future with our roots firmly planted in the history and culture of our native land.